Burger King is teaming up with Hello Kitty and Friends for a new limited-time kids meal featuring collectible toys, including a rare golden Hello Kitty figurine.
The collaboration launches nationwide on October 20, 2026, bringing several popular Sanrio characters to Burger King restaurants in special mystery boxes.
Alongside the collectible toys, the fast food chain is introducing themed packaging and an exclusive Hello Kitty crown, with a special giveaway planned for fans in California.
Burger King Hello Kitty toys include rare golden figurine
The Hello Kitty and Friends King Jr. Kids’ Meal includes one of six exclusive collectible figurines, each packaged inside a mystery blind box.
The lineup features Hello Kitty, My Melody, Kuromi, Cinnamoroll, and Keroppi, with each character wearing a Burger King crown. Some of the figures also hold popular Burger King menu items.
A limited number of golden Hello Kitty figurines will also be included in the collection. According to Burger King, customers who find one of these special toys could receive a complete set of all six collectibles.
Each King Jr. Kids’ Meal includes a choice of four or six chicken nuggets, a hamburger, or a cheeseburger, alongside fries or applesauce and a drink.
Burger KingThe meals will also come in exclusive Hello Kitty and Friends packaging, complete with a themed Burger King crown while supplies last.
“We’re excited to deliver another fun and engaging King Jr. Meal – this time with the one and only Hello Kitty!” said Joel Yashinsky, Chief Marketing Officer at Burger King US&C.
“To celebrate our partnership, a limited number of golden Hello Kitty toys will be included in our six-toy lineup. We look forward to our Guests enjoying the Hello Kitty King Jr. Meal along with our limited-time Hello Kitty Burger King Crown. It’s going to be fun for kids of all ages at BK!”
Burger King is also hosting a special Golden Claw Machine event at its restaurant in Downey, California, on October 23.
Beginning at 11 a.m. PST, customers who purchase a King Jr. Meal can try their luck at a customized claw machine for a chance to win a Hello Kitty toy.
Burger KingOne participant could also walk away with a one-of-one, 14K gold-plated Hello Kitty figurine.
“We love seeing Hello Kitty and Friends get the royal treatment at Burger King, with each character sporting their own iconic BK crown,” said Jill Koch, Chief Brand Officer at Sanrio.
“Bringing these beloved characters into the King Jr. Kids’ Meal in such a playful way creates something special for fans of all ages to enjoy.”
