Your toothbrush may be the next device in your home to get a camera.
Camera-equipped toothbrushes have emerged as one of oral care’s most unexpected technology trends. Instead of just timing a brushing session or monitoring pressure through an app, these devices let users see inside their mouths and identify areas that may need more attention.
The toothbrush handle has its own display, so I didn’t need to keep my phone beside the sink throughout the process. The screen provides scanning guidance, brushing modes, captured images, and feedback. Users can also connect the device to the Usmile app through Bluetooth.
Using it took some adjustment. Most people are accustomed to brushing largely on autopilot, relying on time and technique rather than seeing individual surfaces up close. The camera forced me to slow down and pay closer attention to areas that can be difficult to inspect in a bathroom mirror.
The experience was also humbling. Teeth can appear completely clean from the front while the camera offers a far less flattering view of the back teeth and other easily overlooked spaces. That visibility made the device feel less like a novelty and more like an accountability tool.
Usmile is not alone in betting on visual oral care. Dyson recently introduced its $499 CameraJet, which combines a 100,000-pixel macro camera with machine learning. The system identifies gaps between teeth and directs a targeted burst of mouthwash toward them while users brush.
MOVA’s Fresh 20 Vision also uses camera technology and artificial intelligence to identify plaque distribution. Its system transfers that information to the toothbrush and adjusts its vibrations when it detects areas that may require additional attention.
Feno takes a different approach. Its U-shaped toothbrush is paired with a camera-equipped SmartHandle that functions as a separate oral scanner. The images feed into the company’s app rather than guiding the toothbrush in real time. Meanwhile, established brands such as Oral-B and Philips have added app-based coaching, pressure monitoring and coverage tracking without placing cameras inside their brushes.
The products show that camera toothbrushes are not all performing the same job. Some help users see visible buildup, others identify spaces between teeth, and certain systems use a separate scanner to monitor the mouth. Together, they represent oral care’s shift from basic timers and pressure sensors toward more visual, personalized feedback.
The American Dental Association continues to recommend brushing twice daily for two minutes with fluoride toothpaste, cleaning between the teeth, and visiting a dentist regularly.
