
The Undefeated brand is a West Coast thing, at least that’s how it began. As a native Chicagoan, the brand didn’t land on my radar until the last few years.
The Air Jordan 4 Undefeated was the one that grabbed my attention, so when it re-released, I was excited. I must admit, I slept on the Air Max 97 x Undefeated.
The branding works especially well with this sneaker’s design. Let’s talk sneakers.
Undefeated x Air Max 97 ‘White’ Key Facts
|
Detail |
Info |
|---|---|
|
Brand |
Nike x Undefeated |
|
Model |
Air Max 97 |
|
Colorway |
Sail/White/Aero Blue/Midwest Gold |
|
Style code |
DC4830-100 |
|
Release date |
Jan. 8, 2021 |
|
Released via |
Nike SNKRS |
|
Retail price |
$180 |
|
Resale (StockX) |
Asks from about $130 |
|
Upper |
Sail and white with printed Undefeated banding |
|
Outsole |
Gum with yellow accents |
|
Nickname |
UCLA |
|
Undefeated founded |
Los Angeles, 2002 |
Where Can You Buy the Undefeated x Air Max 97 ‘White’?
The pair originally sold for $180 through Nike SNKRS. Today, it lives on the resale market, where StockX lists asks starting around $130 and a recent three-month average sale near $182.
GOAT carries it under the “UCLA Bruins” nickname, a nod to the blue-and-gold color blocking rather than an official tie to the school. Prices move by size and condition, so check both platforms before buying.
What Makes the Undefeated Air Max 97 Stand Out?
The upper starts with sail, then shifts to white from the mudguard down. Undefeated’s name is printed around the shoe’s profile in Aero Blue banding, and Midwest Gold hits the tongue tag and pull.
A gum outsole with yellow accents finishes the look. Undefeated’s five-strike logo sits on the tongue pull, and the insoles carry co-branding in blue.
Why Did This Undefeated Air Max 97 Fly Under the Radar?
This one slipped past me as it dropped during the pandemic and quite frankly, it was tough to focus on sneakers during that time.
Like a few others that dropped then, this one slipped through the cracks. But I see you now.
Sneakers Similar to the Undefeated x Air Max 97 ‘White’
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Sneaker |
Why it’s similar |
|---|---|
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Another collab-driven Air Max 97 |
|
|
Air Max storytelling through color |
|
|
Classic Air Max with bold blue accents |
|
|
Collector-grade Air Max collab |
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|
Modern Air Max in a blue-led colorway |