If you’re like me, you probably have some role models, mentors, or idols you look up to and respect for their awe-inspiring skills, gifts. and talents. This is the case in almost every field, whether in the arts, entertainment, business, or government, and whether these idols are leaders, scientists, or athletes.
If I asked you why you admire these individuals, you would likely be able to quickly list several of their positive qualities, such as honesty, personal integrity, talent, creativity, intelligence, or physical abilities.
Similarly, I’ve been thinking recently about several people I admire who are advocates in the areas of social change, mental health, and humanitarian efforts. I’ve noticed there seems to be a common set of qualities among those who are highly skilled in fields that promote efforts to improve the lives of others.
So here’s my list of 10 qualities that I think exceptional advocates often exhibit:
1. They are passionate.
Enthusiastic, driven, compassionate, caring. All of these characteristics convey the passion of exceptional advocates. Their work is more than a job requirement or a professional responsibility. It’s a calling and a lifelong mission.
2. They are well informed.
Great advocates are often the most knowledgeable person in the room (region, state, nation) on their area of focus. They are continually learning, plugged into current streams of information, and always ready to share their knowledge and expertise to educate others.
3. They are great communicators.
Whether expressing themselves verbally or in writing, and regardless of the medium (print, video, social media), these amazing advocates communicate clearly, persuasively, and respectfully to share information and viewpoints, and to advance their mission.
4. They are goal-oriented.
Without a clear goal, there is no clear focus and no clear path forward. Exceptional advocates have laser-sharp goals, whether the goal is passing helpful legislation, creating new programs, or garnering support for worthy causes.
5. They are connectors.
Great advocates seem to have connections everywhere, with extensive networks at all levels. They are adept at building partnerships and coalitions and in connecting people with useful resources. They are often the first person people go to for information, support, and advice.
6. They are flexible.
The most effective advocates know the power of collaboration and compromise. Not every battle can be won. Sometimes small victories are the only road to eventual success. These advocates know that flexibility is essential in moving steadily forward to achieve their longer-term goals.
7. They are inspiring.
What does it mean to be inspiring? It’s hard to articulate, but great advocates move us, and they stir our thoughts and feelings. They give us hope for a brighter tomorrow, and they outline a path for how we can reach it.
8. They are empowering.
The best advocates not only inspire us, but they also instill in us a desire to pitch in and help out to collectively achieve a worthwhile goal. They show us how to raise our own voices to be heard and how to help others find their voice. They also remind us that we all matter and we all have a part to play.
9. They are persistent.
Advocacy is not a sprint; it’s a marathon. Important goals can take years or decades to achieve. Great advocates show up and keep showing up. They are not deterred by setbacks or disappointment. They are the first to arrive and the last to leave.
10. They are servants.
In their hearts, great advocates are public servants. They do their work not for glory or fame, but for the quiet satisfaction of helping others and the steadfast belief that the work is the right thing to do and the only thing to do.
While most of us may not reach the level of these exceptional advocates, we can certainly follow their example and try to learn how to use some of these same qualities in our own causes and passions.
And remember, you don’t have to be exceptional. You just have to have a desire to make a difference and a willingness to put in a little work and effort toward your goals. Let’s get started.
A version of this post also appears at davidsusman.com. Copyright 2026.
