The best jewelry brands do more than accessorize—they elevate, transform, and help complete every outfit. The right piece of jewelry can take even the simplest look to the next level, and our favorite labels, both big and small, consistently put out pieces worth your while. But when you’re shopping online, as we often do, that quality can be hard to discern. Let us help!
While iconic luxury jewelry companies such as Bvlgari and Tiffany & Co. set the standard, newer, more affordable brands like Mejuri, Ana Luisa, and Quince are redefining the industry with more accessible price points and trendier designs. Lab-grown diamonds and gemstones have also surged in popularity in recent years, offering ethically sourced alternatives to their more expensive (and controversial) cousins.
Whether you’re searching for a gift, a diamond engagement ring, or just something you can wear every day without turning your skin green, these brands nod to current trends while prioritizing versatility and durability—so you can give (or treat yourself to) something truly special. Below, you’ll meet our 12 absolute favorite jewelry brands right now, including insider intel on what they do best.
For chic, classic pieces that won’t blow your budget: Quince
Behind the brand: By now, you know Quince. The retailer was once known as a place to find dupes of high-dollar designer goods, but since being founded in 2018, it’s blossomed into a full-fledged fashion destination in its own right. You probably know it for the cashmere sweaters and the silk skirts; the jewelry deserves just as much attention.
Why we love it: Quince hits the sweet spot between price, looks, and quality—everything we factor into a product’s overall value. While you can snag better-made pieces with a higher degree of craftsmanship elsewhere, you’d be hard-pressed to find jewelry that looks and feels this good at these eye-popping prices. Lab-grown diamond necklaces for under $200? That’s just the start. It stocks everything from unassuming basics to showstopping stunners. Plus, one of our editors has worn the brand’s sterling silver hoop earrings daily for years and loves them—the pieces really do hold up.
Price range: $40–$6,900
Behind the brand: Brilliant Earth surpasses industry norms with its Beyond Conflict-Free diamonds, which are chosen for their ethical and environmentally responsible origins. This is a sustainable brand through and through, and one that balances classic shapes with trendy touches.
Why we love it: If you’re in the market for something truly classic and crafted to last, Brilliant Earth should be your first stop. You’ll find solid gold, lab-grown stones, genuine pearls, natural diamonds, and pretty much everything else an exacting jewelry buyer could want—most of it, as in the case of its tennis bracelets, at prices that feel noticeably lower than at other brands. It’s also a great place to find gifts, since many pieces are engravable or customized with birthstones.
