Tech entrepreneur Adam Robinson and his wife, Helen Sharp, are among the nine victims who perished in the catastrophic crash of a Learjet plane that was flying to the Bahamas.
The victims are starting to be identified, as the crash, which left a crater in the Palm Beach County neighborhood, remains under investigation. The Robinsons’ two kids, their nanny, and two of their friends also died in the crash, along with the two pilots, according to TMZ.
Here are the names of the plane crash victims with photos, when available:
Adam Robinson
✈️ PALM BEACH PLANE CRASH | ADAM ROBINSON
Adam Robinson, the tech entrepreneur behind https://t.co/nMMHuqUHkQ and GetEmails, was reportedly among the victims of the tragic Learjet 60 plane crash in Palm Beach County, Florida.
In this clip, Robinson discusses the technology… pic.twitter.com/OKljw0PRZl— FlojoeTV (@FlojoeTV) November 2, 2026
According to The New York Post, Robinson was “a Texas multimillionaire tech entrepreneur.” He “was founder and CEO of software companies Retention.com and RB2B,” The Post reported. He also was the founder of MoltSets, according to his LinkedIn page.
His LinkedIn page says, in part, “We help ecommerce brands rapidly grow abandonment revenues, improve ad efficiency, and grow first-party, owned audiences in a cookie-free world. We amplify existing monetization efforts by making it easy for brands to harness the power of Identity.”
“I build capital-efficient, lean, high-growth, highly profitable, bootstrapped SaaS businesses,” he added. He listed a number of past tech world employment positions.
Under education, he wrote that he graduated with a B.A. in Economics and Spanish Literature from Rice University in 2003, and played on the varsity basketball team. A woman who wrote a recommendation for Robinson on LinkedIn called him a visionary CEO with a “fearless approach.”
Helen Sharp, Robinson’s Wife
Wow. The Palm Beach plane crash victims have been identified, and according to TMZ, included Adam Robinson, a well known figure in the consumer/ecom world. Adam is the founder of Rb2b and retention[.]com
He was with his wife and 2 children. He was 44. Extremely tragic and heart… pic.twitter.com/oJv0gsSiCu— Drew Fallon (@drewfallon12) November 2, 2026
According to TMZ, Helen Robinson was also killed in the crash. The New York Post described Helen as “a ceramics artist who frequently shared videos of her works on her Instagram, as well as pictures of the couple’s two sweet young children, Bella and Emma.”
WION News gave Robinson’s wife’s name as Helen Sharp and reported that she “ran a communications firm called Influential PR and owned Helen Sharp Ceramics, a pottery studio based in Aspen. The couple lived in Austin, Texas.”
The Robinson Kids
The Robinsons’ two kids died in the plane crash, TMZ reported.
The Robinson Nanny
The family’s nanny also died in the tragedy, according to TMZ. The nanny’s name was not yet publicly released.
2 Close Friends of the Robinsons
The close friends have not yet been publicly named.
Pilot Jeff Gregory
According to TMZ, pilot Jeff Gregory, 55, also died. He was described by The Post as “an experienced pilot from Pennsylvania.”
Co-pilot Nathalia Gadelha Filgueiras
#nathaliegadelha 🕊️ pic.twitter.com/TnzyfBwFER
— Nathalia Gadelha (@NathaliaGadel) November 2, 2026
Nathalia Gadelha Filgueiras was identified as the 20-year-old pilot who died in the fiery Learjet crash in Florida. Gadelha Filgueiras was the pilot whose voice is heard in the dramatic audio call, which captures her declaring an emergency and even screaming in places.
“We’re descending 10,000 feet per minute!” the pilot told air traffic control in the heartbreaking audio. “We are in an overspeed condition descending 20,000 feet per minute,” she said. “We’re going to crash into the ground!”
In 2023, CBS 12 published a story on Filgueiras getting her pilot license. She obtained her pilot’s license so young that she didn’t even have her driver’s license yet, according to the television station. “I definitely do brag because people say, ‘oh you can’t drive,’ and I’m like, ‘yeah but I can fly,’” said Nathalia to CBS 12. She was described in that story as “a 17-year-old senior at West Boca Raton High School.”
“I like being different than everyone, so to me I think it’s cool that like it’s not really an opportunity, I just didn’t do it, and this is how it ended up. But I think it’s cool. Some people think that it’s weird that I can fly planes, but I can’t drive a car, I mean I can but, a lot of people think it’s funny. I think it’s funny and I now want my (drivers) license really bad,” said Nathalia, to CBS 12.
Related: What Happened to the White Car in the Florida Plane Crash Video? Was It Hit?
