The holidays evoke all types of fuzzy feelings, and Mikey Madison reminisced about one of her favorite family traditions. “My dad and I always cook, so we’ll cook a big Hanukkah dinner and we’ll do all the classics that my grandma used to make. He does the brisket, I’ll do the latkes, the matzah ball soup, the kugel,” Madison shared. “It’s always meaningful to go to an event with Tiffany. It feels like a big family for me, and there’s so much intention behind their artistry, what they do, and how they bring people together,” the Oscar-winning ambassador added. “It’s the loveliest job that I have to get to work with them and get to wear all this incredibly beautiful jewelry as well.”
Mikey MadisonMike Vitelli/BFA.com
When it was finally time to light the Bird on a Rock, everyone gathered near the tree—one constructed from countless coveted Blue Boxes. “Love is a gift,” Matthieu Garnier, president and CEO of Tiffany & Co. North America, told the crowd during his toast. “The most meaningful gifts carry stories, create memories, and connect generations.”
Garnier wasn’t just referring to the tree: The entire 2026 holiday campaign—starring Seyfried—centers on gifts becoming future heirlooms, which in turn bridge a connection between generations. Just like in 1965, when Jean Schlumberger’s Bird on a Rock design became one of those treasured keepsakes intended to be passed down.
Right on cue, Seyfried stepped up, placing a Tiffany ornament on the tree, and immediately, the Bird on a Rock shimmered to life, illuminating the bustling streets below. Let the holidays begin!
