Revivals and alliances at heart of Mitsubishi’s new strategy

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Mitsubishi is adapting its strategy to focus on ASEAN and Japan, while reinforcing its partnership with Nissan. By Ian Henry

In May 2026, Mitsubishi Motors announced a new mid-long-term plan, following on from the previous plan embodied in Challenge 2025. This had set sales target for FY2025 of 1.1 million vehicles with an operating profit of JP¥220bn; however, the company only achieved 797,000 retail sales with an operating profit of JP¥75.5bn.

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