“I’ve always believed that high-quality products shouldn’t be reserved for families who can afford premium prices,” Monica Royer, CEO and founder of Monica + Andy, tells me in an exclusive interview. “We started with a commitment to thoughtful ingredients and products that genuinely work and then challenged ourselves to deliver them at prices that make sense for everyday families.” Partnering with superstore giant Walmart also helped make that goal possible.
When formulating these products, Royer says her team’s biggest non-negotiable was “that quality couldn’t become a luxury. We wanted to bring the same high standards that have defined [the brand] into this new category, while making the products accessible to as many families as possible. We believe parents shouldn’t have to choose between quality, performance and price.”
Read on for a deep dive of all six products in the new baby care collection, including personal reviews of some of my favorites.
