GWM reported overseas growth year on year but gave total and NEV sales only month on month, without disclosing its export volume
GWM sold 114,944 vehicles in September, up 1.37% on August. Overseas sales rose 19.4% year on year, while new energy vehicle sales grew 3.15% month on month.
The carmaker’s export push rests on a single architecture that supports petrol, diesel, hybrid, plug-in hybrid, battery electric and hydrogen powertrains. That lets GWM tailor its lineup to markets such as the Middle East, Africa, Latin America and Australia. A new 3.0-litre four-cylinder diesel, rated at 620Nm and paired with a nine-speed automatic and four-wheel drive, targets the premium pick-up segment in Australia, New Zealand and South Africa.
GWM launched the Tank 500 and P500 3.0 Diesel in South Africa in September and the Haval H7 Max in Chile. It also held its first after-sales technical training for the CIS region in Kazakhstan. At the Turin Auto Show, the Ora 5 and Tank 300 Hi4-T both won awards.
The release gives overseas growth year on year but total and NEV sales only month on month, and it does not disclose export volumes. Its growth is also coming mainly from markets where pick-ups and rugged SUVs sell. In Europe, GWM closed its Munich headquarters in 2024 after weak sales and is now rebuilding, with local assembly targeted for 2029.
Why this matters:
- Diesel targets Japanese strongholds. A 3.0-litre diesel pickup aimed at Australia, New Zealand and South Africa puts GWM against Toyota and Ford where diesel demand remains strong, playing to its truck and off-road heritage.
- Emerging markets lead the recovery. Growth built on Southeast Asia, Latin America, Africa and the CIS suggests GWM is rebuilding overseas where its powertrain mix fits, while Europe remains a reset market after the 2024 closure of its Munich headquarters.
- Single badge tackles brand confusion. Selling ORA, HAVAL and TANK models under one GWM banner could help overcome the fragmented sub-brand identity that hampered its early European push.
