Nikita Monastyrskiy is primary advertising officer at Keeper, the self-custodial budget previously referred to as Tonkeeper. He began in crypto in 2018, running bounty and Bitcointalk signature campaigns while still at university, after that invested four years at a crypto advertising and marketing firm, increasing from neighborhood supervisor to senior development strategist. He went on to sign up with the advertising team at Ethereum layer 2 Mode, helping take it from launch to exchange listings, before transferring to Purse in Telegram in 2025 as head of companion advertising and marketing. He later on switched over from the custodial side to the self-custodial one, signing up with Tonkeeper to lead its advertising.
Why you must listen
Tonkeeper constructed its reputation as the leading purse on TON, and last month it surrendered the name. Monastyrskiy clarifies why: users had actually quit surviving on a single chain, and were handling a number of apps to hold stablecoins on TRON, Bitcoin, Ethereum and possessions on layer 2s. The “HEAP” in the name tied the brand name to one network, so the group dropped it and maintained the rest. Caretaker currently supports 7 networks, including Bitcoin, Ethereum, TRON and Base, and released mobile-first, because that is where the information revealed younger customers transacting.
He is straight concerning the compromise at the heart of self-custody. Keeper can not access, ice up or recuperate customer funds, and he argues that the threat people relate to self-custody comes down to how they save their healing phrase. Maintain it offline and safe and secure, and the primary risk goes away. The harder part, in his sight, is emotional: when an exchange gets hacked, individuals have a person responsible, but with self-custody the duty is entirely theirs. He sees the pocketbook as phase one of crypto adoption, the location where somebody buys their initial Bitcoin, and stage two as giving those users access to whatever else on-chain, from tokenized supplies and prediction markets to less complex continuous futures trading, which he claims continues to be as well made complex for newbies.
Looking further out, Monastyrskiy explains his excellent budget as one customers barely see: attached to an AI assistant, taking voice commands to exchange or trade, without any idea offered to gas or withdrawals. He believes a monitored variation, where users still authorize each deal, has to do with a year away, and full automation further off. He additionally reports a pick-up in on-chain task given that May, with volumes climbing once more this quarter. In the hot take round, he argues that actual fostering will come from everyday settlements in emerging markets rather than institutions, and chooses Nineteen Eighty-Four as the sci-fi he is afraid might end up being reality.
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