Gersh is tipping up its worldwide material passions with the launch of Victoria Residence , the new identification of Emmy-winning Spanish production clothing You Initially Originals , as the united state talent company completes the assimilation of You First under its worldwide brand on Oct. 15 [
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The step provides Victoria House access to Gersh’s worldwide ability network and opportunities to explore brand-new funding and co-production partnerships, while preserving the Spanish firm’s creative independence.
The rebranding complies with Gersh’s 2024 purchase of Madrid-based You Initially, a move into global sports depiction that increased the firm’s workforce to greater than 600 workers and prolonged its reach to 22 offices throughout 14 nations.
” It’s difficult to find a production business with accessibility to a global talent network as powerful as Gersh’s,” Victoria Residence taking care of supervisor Javier Martínez informed Selection “At the very same time, we have the innovative freedom to develop initial tales and work with skill, developers and IP from any kind of resource.”
Martínez continues to lead the business alongside Luis Miguel Calvo, head of content at Gersh International. Both manage the innovative direction and act as executive producers on Victoria House tasks. Joanna Pardos, with the firm since 2022, heads projects and content development, having guided “It’s Throughout,” “Alexia” and the upcoming “Criminopatía.”
Lucía Alemany directs ‘Alexia’ Courtesy of Victoria Residence
Scripted fiction is a crucial development vehicle driver, with Victoria Residence co-producing Lucía Alemany’s “Alexia,” inspired by the early life of Spanish soccer celebrity Alexia Putellas , along with LaZona, LaCima Producciones and Odessa Movies. Backed by Movistar And Also and 3 Pet cat, the film is slated for theatrical release in 2027 Victoria Home previously produced Prime Video clip’s International Emmy-nominated docuseries “Alexia: Labor Omnia Vincit.”
Looking ahead to 2028 and 2029, Victoria Residence is establishing two more scripted attributes, including what Martínez calls “a kind of Spanish ‘Billy Elliot,'” inspired by an amazing real tale with solid psychological and social dimensions.
“We intend to branch out into fiction, docudramas and amusement while remaining real to our DNA: talent-driven tales with social significance and the ability to reach wide target markets,” Martínez stated.
The company is additionally broadening its true-crime company, following HBO Max’s” 11 Tiros.” Set for 2027, its Netflix documentary collection “Criminopatía” adjusts Clara Tiscar’s successful true-crime podcast, bringing a recognized IP with a loyal complying with to television. Additional investigative jobs are being established around exclusive access to engaging real-life stories.
The new slate improves five years of production for Netflix, Prime Video and HBO Max under the You First Originals banner, throughout which the company made two International Emmy nominations and won the 2025 International Emmy for Best Sports Docudrama with “It’s Throughout: The Kiss That Altered Spanish Football.”
The recently rebranded manufacturer will operate within Gersh International’s content department, along with its podcast, YouTube and branded home entertainment services.
