We’re now less than a month away from the arrival of GTA 6, and according to recent reporting, its launch day alone may cost America $1 billion.
That’s because an estimated 1.5 million workers are planning to take 19th November 2026 as a day off, allowing them to fully immerse themselves in Jason and Lucia’s adventure throughout the day.
Assuming the number is accurate, the US economy stands to lose a considerable amount of money in the span of 24 hours.
Interestingly, though, that $1 billion loss in output might balance out, because Rockstar Games’ parent company, Take-Two Interactive, expects its current fiscal year to pull in over that amount in operating cash flow. GTA 6 is the main driver behind that.
So, while employers around the country lose a day of labour from a portion of their staff, it seems Take-Two will be banking a similar amount of money anyway.
