The British pop superstar joins forces with the Swedish vodka brand for a two-year creative collaboration.
Charli XCX has officially joined forces with Absolut Vodka for a two-year global partnership and an “extra dirty martini” recipe. Promising a spirited creative collaboration that she guarantees will be “a little chaotic,” the deal lands squarely in the singer, actress, fashionista and Letterboxd film aficionado’s delightfully unpredictable wheelhouse.
The boozy union is set to deliver custom glassware, collectible merchandise, limited-edition product drops, and exclusive fan events worldwide. Charli soft-launched the vodka deal during her recent sold-out Los Angeles shows, and posed for some sultry black-and-white Absolut imagery to boot. Amid a high-voltage set at the Kia Forum—complete with a surprise guest appearance by singer Adela to perform her slinky hit “Nicole Kidman”—dancers strutted across the stage during the track “Card Declined” wearing t-shirts stamped with “I Love Absolut” and “Dirty Martini,” teasing the beloved cocktail that anchors the collab.
“When Absolut approached me for a collaboration, I was immediately down because they told me they wanted to do something a little chaotic, which obviously I love so yeah, moments with music, martinis, friends and strangers that’s like so my vibe babes,” Charli said in a statement shared by Absolut.
The spirits deal fits squarely into Absolut’s storied history at the intersection of art, nightlife, and pop culture. The brand’s famed print ad campaigns—which launched in 1980 with Absolut Perfection—became a pop-culture touchstone, running for decades with minimalist, bottle-silhouetted ads like Absolut L.A. and Absolut Manhattan.
Absolut’s previous collabs presumably held some appeal for Charli, a former Maxim cover star who released her most recent album, Music, Fashion, Film, in July. In 1986, pop art giant Andy Warhol famously hand-painted the silhouette for Absolut Warhol. That landmark ad paved the way for artistic alliances with Keith Haring, Kenny Scharf, Lenny Kravitz, Jay-Z, and electronic supergroup Swedish House Mafia. Absolut and Charli are toasting their new partnership with a recipe for her signature cocktail—an ice-cold, “extra dirty” martini.
Charli XCX’s ‘Extra Dirty Martini’
Ingredients
- 2 oz Absolut Vodka
- 0.75 oz Olive Brine
- 0.25 oz Dry Vermouth
- 3 Whole Green Olives
- Ice Cubes
Instructions
- Chill the Glass: Place a classic martini glass in the freezer for at least 10 minutes prior to serving.
- Combine: Fill a mixing glass with fresh ice cubes. Pour in the Absolut Vodka, dry vermouth, and olive brine.
- Stir to Perfection: Gently stir the mixture with a long bar spoon until thoroughly chilled and frosted on the outside.
- Strain: Fine-strain the icy cocktail into your pre-chilled martini glass.
- Garnish: Skewer three green olives on a cocktail pick—or drop them directly into the glass—and serve immediately.
