The mother/daughter duo models the brand’s Ultralight with Cashmere line alongside new ambassador Kendall Jenner.
Intimissimi is continuing to work within “the Art of Italian lingerie,” as the brand’s tagline says. And they’ve enlisted Heidi and Leni Klum as their canvases once again.
The mother-daughter duo doesn’t actually appear together in-frame like they have in several other campaigns for the luxe intimates label. Rather, they serve up contrasting looks and vibes in a campaign video—Heidi in white during the day, Leni in black at night.
Both don shirts from Intimissimi’s Ultralight with Cashmere line, which features a cashmere fabric blend in an extraordinarily light knit. Naturally, both stun in other pieces of Intimissimi lingerie as they put on and remove the tops.
While Heidi and Leni have collaborated with Intimissimi together and individually several times since they helped launch “The Art of Italian Lingerie” platform in 2022, the brand recently added more star power to their roster talent in the form of Kendall Jenner. The Kardashian clan’s supermodel was made Digital Ambassador for the Ultralight with Cashmere collection in September, a development marked by a stunning slow-mo video of her posing in a chocolate brown top, captioned “The Jenner effect.”
But the brand began benefiting from that “Jenner effect” long before any deal was struck. The New York Post notes that Jenner made the brand’s Boat Neck Modal Cashmere Ultralight Top a social media sensation after after she wore it in viral videos clipped from her appearance on the On Purpose with Jay Shetty podcast.
“I keep coming back to Ultralight with Cashmere, honestly more out of habit than anything else,” Jenner said after becoming ambassador. “It’s comfortable, it works with everything, and it’s become one of those pieces I don’t think twice about reaching for.”
Tap here to browse Jenner’s Intimissimi picks.
