The most expensive Fantasy Bra in history showcases over 4,400 natural diamonds and took 1,000 hours of master craftsmanship to create.
Victoria’s Secret brought back its iced-out Fantasy Bra on Sunday night for its 2026 fashion show, unveiling a bonkers $50 million centerpiece worn on the runway by Kylie Jenner.
Created in partnership with luxury jeweler Jacob & Co., the 2026 Fantasy Bra is the most expensive iteration in the famed lingerie show’s 30-year history. The piece showcases 4,410 natural diamonds totaling 1,373.39 carats, anchored by a central 75.54-carat Natural Fancy Vivid Yellow diamond.
The design apparently also functions as a celebration of Jacob & Co.’s 40th anniversary, incorporating the jeweler’s proprietary “Angel Cut” diamond alongside an array of pear, round brilliant, heart, oval, and marquise cuts.
“We wanted to create the most spectacular Fantasy Bra ever made, but value alone was never enough,” said Jacob Arabo, founder and creative director of Jacob & Co, in a press statement. “For me, it had to be about the diamonds, the light, and the movement.”
The centerpiece stone—graded Fancy Vivid Yellow with VS2 clarity by the Gemological Institute of America—features a radiant cut designed to maximize color saturation and brilliance. Surrounding the focal diamond are 91 white diamonds ranging from 5.01 to 18.59 carats.
Engineered to mirror the flexibility of lingerie, the piece relies on articulated 18-karat white gold structures inspired by Jacob & Co.’s Rare Touch Jewelry Collection. A team of 15 artisans reportedly spent over 1,000 hours constructing the garment, which consists of 3,218 individually cast and hand-assembled components.
“When we decided to bring back the Fantasy Bra this year, I couldn’t think of a more perfect person to design it than Jacob,” said Adam Selman, executive vice president and chief creative officer at Victoria’s Secret & Co. “Jacob understands that a Fantasy Bra has to be spectacular, but what made him the right partner is that he designs for the person wearing it.”
Jenner’s bejeweled bra wasn’t the only VS Fashion Show performer who was aided by Jacob & Co.’s over-the-top touch. Pop star Tate McRae also reportedly rocked the jewelry company’s diamond earrings while performing at the Los Angles lingerie show.
