Brands spent $34.1 billion on influencer marketing in 2025, and no platform stretched that money further than YouTube. The site returned an average of $5.20 […]
Tag: YouTube
YouTube’s Virtues, Industry Consolidation, Christie Brinkley, Baywatch
A new virtuous circle is emerging for media and entertainment giants that promises to harness the advantages of disparate platforms, digital and linear, powered by […]
ESPN Launches ESPN JV YouTube Network for Children
ESPN JV isn’t for second-stringers. The new YouTube network aims to grow more youthful sports fans who will certainly maintain the Disney sports-media giant in […]