Denim is iconic. Denim is timeless. When it’s made from the natural, sustainable properties of cotton fibers, it can also be recycled. That ethos is incredibly important to these five stylish creators, who believe deeply in the small choices that add up to a real impact on our planet.
That’s where Cotton’s Blue Jeans Go Green™ program comes in. With it, authentic pieces of denim can be repurposed rather than thrown away. When you recycle your old denim through this program, it gets transformed into creative new products—everything from insulating material for building efforts to pet bed inserts to thermal insulation used in sustainable food and pharmaceutical packaging. (In other words, it doesn’t simply end up in a landfill.)
In fact, Cotton’s Blue Jeans Go Green™ program is helping to reduce the approximately 17 million tons* of textile waste discarded each year, conserving natural resources and saving energy in the process. (It’s also been in existence for nearly two decades.) To participate, simply bring your well-loved jeans, jackets and other pieces to one of Cotton’s Blue Jeans Go Green™ program’s participating retailers or utilize their mail-in program.
Here’s a peek at the five creators who rely on it extensively to give their beloved denim pieces a second life.
