There was a time when appeal brand names stayed in their corresponding lanes. Make-up brands made makeup. Skincare brands concentrated on products and creams And fragrance was largely delegated perfume homes and designer. Nowadays, those distinctions are becoming increasingly unnecessary. The latest brand name to make the leap is e.l.f. Cosmetics , which simply revealed its growth right into fragrance and body care with e.l.f. POP , a new collection of perfumed items motivated by destinations around the globe. The launch follows the brand’s relocation right into hair care earlier this year, further developing its ambitions past the makeup aisle.
The debut collection, e.l.f. POP: Tromsø, takes inspiration from Tromsø, Norway, and features a fragrance called Spicy Bundt Nice. It combines notes of holiday flavor cake, orange enthusiasm, cardamom, buttercream frosting, cedarwood and warm musk. To put it simply, it’s very much in accordance with the gourmand scents that remain to control beauty.
The limited-edition collection includes a body scent haze , body cream , and travel-size set , with a bigger selection of destination-inspired aromas expected in January 2027 If you keep in mind, the brand name previously worked together with H&M on 3 scents influenced by some of its successful cosmetics. But e.l.f. POP represents a much larger commitment to the category, especially due to the fact that it’s marketing a whole aromatic routine.
