Hair trends
There is a growing trend among consumers to seek out haircuts that are considered more masculine and involve shorter lengths that are closer to the scalp. Consumers are using hair gems to express their unique style and are also using hair tools, such as volumising irons, to add flair to their hairstyles. Additionally, there is growing interest in pre-washing hair, indicating a willingness among consumers to rethink traditional routines.
Hair brands
Consumers are showing interest in wigs, demonstrated by the enduring popularity of premium human-hair brands such as Hairvivi and Recool Hair. Concerns related to hair loss are also prominent, particularly when searching for Hims, which offers both prescription and nonprescription hair loss treatments. There is also growing demand for products that address root cover-up and grey hair, as seen in brand searches for Arey and Color Wow.
Hair ingredients
Searches encompass a variety of forms but oils are emerging as a prominent format. Notably, there has been a growing fascination with holistic and botanical formulas and ingredients, as indicated by the increased interest in ayurveda in search trends. Many of the popular ingredients are searched for their ability to support hair growth and density.
Key:
Clusters:
Sustained riser: Steady growth over the past years, these trends are safe bets.
Seasonal riser: Seasonal trends that are likely to come back even stronger.
Competition Levels:
“Very low / No competition” indicates there are little to no brand searches alongside a trend.
“Low competition” indicates that there are a few brand searches alongside a trend.
“Medium competition” indicates that there are some brand searches alongside a trend.
“High competition” indicates that there are several brand searches alongside a trend.
“Very high competition” indicates there are many brand searches.
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