True Classic
Company description: True Classic is a direct-to-consumer menswear brand known for its essentials. The brand, which was founded in 2019, is best known for its fitted T-shirts.
Funding and round: Minority investment, terms undisclosed.
Investor(s): 1686 Partners (portfolio includes: Ahlem, MSCHF)
Fairly Made
Company description: Fairly Made is an SaaS platform that helps brands trace their supply chains and assess their environmental impact. The company has worked with LVMH, Balmain and SMCP. The funding will be used to accelerate Fairly Made’s international expansion.
Funding and round: €15 million, Series B.
Investor(s): BNP Paribas Solar Impulse Venture Fund (portfolio includes: Phenix, NatureMetrics), GET Fund, ETF Partners and Frenchfounders.
Investor comments: “What used to be a simple advantage is now a necessity: ensuring supply chain visibility is a crucial first step in adopting sustainable practices,” said Laura Wirsztel, partner at the BNP Paribas Solar Impulse Venture Fund.
Markmi
Company description: Markmi uses AI to help fashion retailers with their markdown strategy, using data to give pricing recommendations with the aim of improving margins during markdown periods. The startup is planning to develop a fully AI-powered pricing platform for fashion retailers, expanding into areas like full-price optimisation and promo management.
Funding and round: €1.1 million, seed
Investor(s): Luc Van Mol, the Torfs family, Lorenz Bogaert, Matthias Geeroms, Jan Teerlinck, Roeland Delrue, Jonas Deprez, and PMV.
Wild
Company description: Wild is a UK-based brand known for its natural deodorants, which come in refillable, plastic-free packaging. It also offers lip balms, bodywashes and handwashes.
Funding and round: Acquisition, terms undisclosed.
Investor(s): Unilever (portfolio includes: Dove, Dermalogica, Paula’s Choice).
Investor comments: “The brand’s innovative approach to formulations and packaging, and social-first marketing, has made Wild an unmissably superior brand, as well as a perfect complement to our personal care portfolio,” said Fabian Garcia, president of personal care at Unilever.
