487 – Building WordPress plugins: lessons from Newsletter Glue and EventKoi

Today Lesley Sim talks about transitioning from niche to mass-market WordPress plugins, comparing experiences building Newsletter Glue and EventKoi. She gets into learning to market in a competitive environment, experimenting with different strategies, and balancing short-term and long-term efforts. We also discuss the importance of trust in the WordPress community, building flexible rather than bloated features, and the challenge of modern UI/UX. The discussion explored why EventKoi stands out among established competitors, prioritizing adaptability and modern design, plus upcoming roadmap features while navigating the classic dilemma of feature creep versus product simplicity.