One of the key drivers of unique visits to the WCUS 2026 event site was WordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/, its banners and News posts, which also generate email newsletters and are the basis for social amplification. While the individual event blogs and social accounts share frequent updates for prospective and registered attendees, WordPress.org/news reaches a much larger audience.
We’ve known this for a while, but the publication of event news has been inconsistent across flagship events. After observing how we were able to double traffic to us.WordCamp.org this year (vs 2025 or either of its sibling events), I’d like to provide a framework for when and how we share updates in the future.
Current state
The following is a breakdown of posts made to WordPress.org/news for 2026 flagship WordCamps. Bear in mind that these were published amidst release posts and other content and sometimes reactive rather than planned.
Future post schedule
Based on what we’ve seen work in terms of readership and event site visits, I’d like us to publish at the following cadence for 2027 events:
- 51 weeks before or ASAP: Call for organizers and sponsors – A general announcement highlighting the location, a call for organizers, and a sponsor packet. Be Part of WordCamp Asia 2026 was a good example.
- 26 weeks before: Announcing ticket sales – A hyped introduction to this year’s themes, photos from last year, and keynotes (if chosen). Something like Get Your WordCamp US 2026 Tickets works.
- 16 weeks before: Scholarship(s) – Share any available scholarships and highlight last year’s recipients. See Kim Parsell Memorial Scholarship Opens for WordCamp US 2026.
- 8 weeks before: Schedule – Share full schedule, highlight keynotes and a few talks. From AI to Open Source at WordCamp Asia 2026 did this well.
- Recap. In the aftermath, we always publish a comprehensive recap akin to what you see in What Happened at WordCamp Europe 2026.
The provided examples and our agent skill should make it easy for anyone to draft these posts. @bjmcsherry and I (@eidolonnight) are available to help get these over the line and published with respect other scheduled content.
In addition to the aforementioned posts, other suitable News posts will promote the proper event in their footers. For example: WordPress 7.1 launched at WCUS 2026, so the following event banner was added to beta A pre-release of software that is given out to a large group of users to trial under real conditions. Beta versions have gone through alpha testing in-house and are generally fairly close in look, feel and function to the final product; however, design changes often occur as part of the process. and RC A beta version of software with the potential to be a final product, which is ready to release unless significant bugs emerge. releases (example). I appreciate the core Core is the set of software required to run WordPress. The Core Development Team builds WordPress. release squad for their help in making this happen for WordPress 7.1 releases.
