Watch Out, Mansory, This New Tuner Wants To Steal Your Thunder!


Lamborghini Urus SE
  13 photos

Photo: Instagram | dummar_exclusive

Is there room for new tuners in today’s automotive world? Well, depending on whom you ask, you will obviously get different answers, as while some may say that there is enough pie on the table, others would argue that new companies are bound to fail.

Enter DUMMAR Exclusive, a Romanian tuner that was founded in 2026, and its first product is a complete body kit for the Lamborghini Urus. Mind you, it’s not just any Urus that has fallen into their hands, but the Urus SE. You know, as in the plug-in hybrid model that was recently discontinued, because the Raging Bull now has the SE Performante in its portfolio, which debuted a few months ago.

At first glance, this modified Lamborghini Urus SE looks like something that would come from Mansory’s portfolio. Or DarwinPro Aero’s. Either way, that’s not exactly a compliment, because the build itself is on the very flashy side of things. Don’t get me wrong, I tend to support newcomers into the automotive game, regardless of whether they are startups or fresh tuners, but in this case, I kind of wish I hadn’t stumbled upon the social media posts embedded at the bottom of the page.

The attention to detail is definitely there, as we can see that everything fits perfectly. However, glossy black and dry carbon elements are basically a forged carbon look away from making this machine kitschy. Thus, I am definitely glad that DUMMAR Exclusive chose to ignore the forged carbon trend. For now, anyway. But the extras are still extremely bold, and it would take a special kind of petrolhead to appreciate them. And as you already know, I am very far from ending up on that list.

Lamborghini Urus SE

Photo: Instagram | dummar_exclusive

From what we can tell in the images that the new tuner dropped on Instagram, the front bumper is the OEM element. There are multiple add-ons here, including the ones on the side air intakes, on the grille, and on the lower part, where a quite intricate apron can be found. It is on the fat side of things, has blades on the sides, and extra daytime running lights. The hood of this Lamborghini Urus SE is also new, and it is a lot more aggressive than that standard one.

Fender flares are also on deck, just like new side skirt extensions, and covers for the rear three-quarter windows. The trim on the front fenders also came from this tuner’s portfolio, and out back, we can see the significantly fatter diffuser that looks nothing like the stock element, as well as a different three-piece ducktail spoiler, a new roof-mounted wing, fresh trim for the vents on the sides of the bumper, and a debadged design.

The extras mentioned above have been crafted from carbon fiber, and we cannot tell whether the wheels are new or not, but if we were to guess, we’d say that they have probably come from the aftermarket world, too. After all, no tuning job would be complete these days without a fresh set of alloys. These have a black look, and spin around the orange brake calipers. Orange is the color that dominates the exterior of this modded Lamborghini Urus SE, which features black door handles for whatever reason.

Lamborghini Urus SE

Photo: Instagram | dummar_exclusive

We can only see a glimpse of the interior, and it combines black with a few orange accents, and from what we can tell, the cockpit of this Italian plug-in hybrid super crossover hasn’t been touched with the tuning stick. Are you wondering how much the DUMMAR Exclusive widebody kit for the Lamborghini Urus SE costs? Well, so are we, but the pricing hasn’t been released at the time of writing, either on social media, or on the tuner’s official website, which says that professional installation is required.

A power boost is not part of the makeover, but it’s not like the Lamborghini Urus SE is underpowered. After all, it has 789 hp (589 kW/800 ps) and 701 lb-ft (950 Nm) of torque in total to play with from its electrified 4.0-liter twin-turbocharged V8 engine. This model will hit 62 mph (100 kph) in 3.4 seconds, before running out of breath at 194 mph (312 kph) with no outside intervention.

As for its successor, the Lamborghini Urus SE Performante, which is the only Urus left in case you forgot, sprints to 62 mph (100 kph) in 3.3 seconds, and has an identical top speed. The total output is rated at 801 hp (598 kW/812 ps) and it has 738 lb-ft (1,000 Nm) of torque combined. With the battery fully charged, it can travel for 37 miles (60 km) on zero emissions.

Now, if you happened to own a Lamborghini Urus SE and wanted to personalize it, would you opt for DUMMAR Exclusive’s widebody kit detailed above? And better yet, do you like this makeover? Feel free to drop a line below and tell us what you think about it.



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