Smarter algorithms, smarter defaults – Nacin


Instead of showing the user an alert that something might not work, maybe we can build a smarter algorithm. Instead of asking the user to make a choice up front, maybe we can set a smart default and see if there is high demand after launch for more customization.

— Rebecca Rolfe on the Google Chrome team, interviewed in The Badass Women of Chrome’s Security Team in Refinery29.

(More on making decisions, not options.)

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