- Prada Group’s net revenues grew 1% organically in the third quarter of 2026; in the first nine months of the year, organic revenues climbed 4% to €4.5 billion.
- Prada retail sales delivered 1% growth in the quarter, while Miu Miu dropped 3%.
- The Americas was the strongest territory, with year-on-year growth of 5%, and Asia-Pacific and Japan came in flat.
- The Middle East improved quarterly, but remained a drag on performance, notably for Miu Miu.
- Wholesale organic revenue for the group climbed 12% in Q3, while royalties revenue was up 24% and retail was flat.
The breakdown
Organic revenues for Prada Group — parent company to Prada, Church’s, Miu Miu, and Versace — rose 1% year-on-year on a constant currency basis in the third quarter of 2026.
By brand, Prada’s retail sales were up 1% in the quarter, while Miu Miu reported a 3% sales slip. The company noted that Miu Miu’s performance was broadly stable, offset by a dip in the Middle East. Church’s growth flattened in Q3.
While Miu Miu’s decline might appear concerning, it contextually aligns with an ongoing normalization that kicked off in Q1, according to executives. Indeed, in Q3 2025, sales spiked 29%, making a tough comparison basis for the quarter.
Nonetheless, Guerra noted positive reception to the Miu Miu Spring/Summer 2027 show, describing it as a “safeguard” for the company and adding that the brand is more affected by the East Asian slowdown. Upcoming headwinds for Miu Miu will be addressed through driving brand equity, smart retail tactics, and ambitious plays on market share opportunities.
Prada Group shared only a few performance metrics for Versace, which is undergoing a transition following the appointment of creative director Pieter Mulier, which officially began in July 2026. The strategy to move away from discounting and rationalize stores continues.
